Our Services
What We Can Do for You
Service
White Label
Get us to do the work under your agency
Efficiency Marketing’s philosophy is to provide executive-level services to our clients so that our agency partners are always in a top-tier position. Through our PPC services, our clients know exactly how their budget is being spent.
Our partners can bet on higher standards – and by extension, provide them to clients. For those unfamiliar with PPC marketing, our world-class team will educate you on the skills needed first to sell your clients on PPC services, and then deliver on those results.
Not only does PPC marketing give your clients a competitive advantage, but agencies are also using this service to increase their own brand awareness. Partnering with Efficiency Marketing gives your agency the versatility and professionalism needed to give your clients the best results. Your clients have high expectations, as they should. Trusting Efficiency PPC means your clients will see increased traffic, new leads, and most importantly, more conversions.
*All features are available A la Carte for an additional $199 per month
Ad Hoc Services Are As Follows:
Merchant Center Set-up $999
Includes integration with Google Ads, CRM, and full product audit for accuracy and policy enforcement.
Lead Nurturing System $999
Per individual Domain
Custom Zapier/Make Solution $250 Per Hour
Ad Graphics $99 Includes 1 Design, with 10 sizes
Responsibilities
- Discovery: Identifying objectives, differentiation, and competitors.
- Account Review: Performing an audit to assess the current state and needs of the account
- System Integration: Uploading, syncing, and merging with platforms and tools
- Competitive Analysis: Auditing your competitors’ PPC activity (keywords & ad copy).
- Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.
- Keyword research: Identifying optimal keyword targeting.
- Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.
- Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.
- Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.
- Remarketing Campaign: As needed basis
- Conversion Tracking: Establishing a high level of visibility of lead attribution to measure and increase ROI effectively.
- Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.
- Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.
- Custom Automation: Configuration of machine learning optimization parameters.
- Reporting: Creating and scheduling customized monthly conversion reports.
- Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.
- Optimized Bid Strategy: Bidding adjustments to determine the best and most profitable position for each keyword.
- New Keywords: Identifying new keyword opportunities based on historical performance revealed in the search terms report.
- Campaign Structure Revisions: Refining account taxonomy ensures the highest correlation between keywords and ad copy.
- Segmentation: Leveraging data sets from device types, locations, days of the week, and more towards bids to ensure optimal cost per lead/sale.
- Performance Monitoring: Keeping a pulse on the performance of each campaign to make intelligent adjustments.
- Error Monitoring: Proactively & regularly scanning every landing page to identify and neutralize any 404 issues.
- Anomaly Detection: Identify and respond to key metrics deviations when more than expected from normal levels.
- CRO (Conversion Rate Optimization): Ensure optimal landing page performance.
- Technical Support: Responding to agency and or advertiser questions & requests.
- Reporting: Providing monthly reports with detailed charts for quick identifications of trends.
Ready to discuss your goals more in-depth?
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