Blog

Meet The Founder: Mike Lyjak

Get to know Efficiency Marketing!   Mike Lyjak is the Owner/Founder of Efficiency Marketing, a company he started when he decided to leave the world of Google behind. Here, we asked the boss what led him to where he is today, what he loves about the industry, and...

Maximizing Mailchimp Marketing

Maximizing Mailchimp Marketing

Maximizing Mailchimp Marketing Effective email marketing campaigns often require business owns to invest large amounts of time and money. However, with certain strategies applied, a simple, automated Mailchimp campaign can help you meet your goals just as quickly. As...

Guide to Writing Good Ad Copy

Guide to Writing Good Ad Copy

Effective and impactful online advertisements are often image-heavy, and this means having less room for ad copy. Therefore, it is important to make the most of the ad copy you create. Yes, in some cases, more copy is needed to impart adequate information – especially...

Designing Good Advertisements

Designing Good Advertisements

Designing Good Advertisements It is more difficult than ever to draw viewers in with online advertisements. Becausethe internet is saturated with ads, most consumers have taught themselves how to tune them out. Therefore, business owners and digital marketing...

How to Succeed with Social Media Management in 2019

How to Succeed with Social Media Management in 2019

How to Succeed with Social Media Management in 2019 Every year, social media platforms become more powerful as marketing tools. And because the best strategies change constantly, anyone engaged in social media management should keep abreast with current trends. Or, if...

5 Reasons You Need Both Organic and Paid Media

5 Reasons You Need Both Organic and Paid Media

With the internet constantly growing and evolving, clearly defining what is and the purpose of organic and paid media can be difficult. As we have found, Paid media is paying for a post or a message to be displayed to the audience of your choice while Organic media is...