Maximizing Mailchimp Marketing
Effective email marketing campaigns often require business owns to invest large amounts of time and money. However, with certain strategies applied, a simple, automated Mailchimp campaign can help you meet your goals just as quickly. As a service, Mailchimp is frequently criticized for its apparent limitations. Yet, seasoned marketers who understand its full potential can use it to create impactful email/mailcampaigns with wide scopes and long-lasting impacts.
Five Ways to Make Mailchimp Work for You
Consumers often clear out promotional emails in broad swathes, barely noticing headlines and carelessly ignoring offers. So, marketing messages must grab the attention of users immediately while simultaneously perking their interests if you want a high open rate. Sound impossible? It isn’t at all when you maximize your Mailchimp potential with the following actions.
Utilize the Snail Mail Feature
Mailchimp allows users to send postcards to current and prospective customers, and, yes, this feature should matter to you. Of course, you may be asking, “who uses direct mailers anymore?” And the truth is that direct mail – especially postcards – has recently seen a rise in popularity among business owners and professional marketers. Why? Inboxes are flooded daily with emails, but not as many companies use snail mail. So, right now, messages delivered on postcards aremuch more attention-grabbing and memorable. In fact, according to a recent study, only 44% of consumers recall the name of a brand after seeing an email, while 75% of postcard recipients remember the companies that send them.
Turn Your Blog Posts into Newsletters
Mailchimp makes it easy to link your RSS (Really Simple Syndication) feed to an email campaign. Then, if you do not have time to set up and distribute a full newsletter as often as you would like, you can instant send links to new blog posts to anyone on your mailing lists. This allows you to get the most of new content while keeping your business fresh on the minds of active and new clients.
Use Lead Scoring to Personalize Emails
It is not advantageous to send the same emails out to every type of customer. Ideally, you should customize emailed messages to match your current relationship with a certain consumer. For example, Fresh leads should receive communications that entice them to learn more, and established customers are more likely interested in new offers and special discounts earned by their loyalty. Luckily, Mailchimp makes it easy to score customers and label them simply as “Fresh,” “Customer,” and “Established.” Of course, you can tailor your customer labels to match your exact needs for each email campaign.
Capture New Customers with Drip Campaigns
Typically, consumers are more likely to read and retain short and simple messages. And this is a difficult truth to navigate if there is a lot to tell about your company and your brand. This is were a classic drip campaign works to your advantage, allowing you to communicate pieces of your message over a predetermined time frame. This strategy also enables you to grab perspective customers with an enticing message that leaves off like the cliffhanger in a movie, encouraging them to “stay tuned” for the next message.
Easily Build a Referral Campaign
Mailchimp makes it simple to set up viral loops within referral emails to get referred customers to your landing pages. How do you build referral lists for email marketingcampaigns? Present existing customers with special offers for referring friends, colleagues and family members to your products or services. Then, follow the simple instructions offered on the Mailchimp website to set up viral loops and watchyour landing page traffic soar.
Getting More Out of Your Mailchimp Service Right Now
Mailchimp offers great tutorials and instructional guides on their site. Or, you can Google the feature that you want to implement for excellent advice from bloggers and fellow marketers. It is also a good idea to periodically check for new informationonline because, like everything else in digital marketing, email marketing strategies are constantly changing and emailing. And it always pays to have the freshest and most relevant information at your fingertips.
