Get to know Efficiency Marketing!
Mike Lyjak is the Owner/Founder of Efficiency Marketing, a company he started when he decided to leave the world of Google behind.
Here, we asked the boss what led him to where he is today, what he loves about the industry, and what he envisions for the future.
How long have you been in the industry?
8 years!
Why did you choose to enter the world of digital marketing?
I chose digital marketing because of the heavy reliance on data and numbers. Growing up I had aspirations of becoming a math teacher or actuary. Under different circumstances, I may have ended up in Theoretical Physics as well!
What is your favorite thing about what you do?
Taking extremely complex data charts and interpreting them into digestible and easy-to-comprehend analysis points to determine a logical sequence of events, to improve the desired metric based on the desired variables.
If you could change one thing in the digital marketing world, what would it be?
I would create a decentralized, token-based, encrypted ID system for all users to earn a percentage of revenue from being served personalized advertisements. It would increase relevance, targeting, and allow anyone seeing ads to make money from their data being utilized.
Where do you see yourself in 3-5 years?
Creating cutting edge adtech or fintech solutions to go along with the several business ventures that I have actively in place. Also, spending more time with the kids, and less time on screens.
If you could live anywhere, where would you live?
Japan, because of the food, technology, art, and culture.
Favorite food?
Katsu Curry Ramen from Nagomi in Novi, Michigan 🤌
Favorite animal?
Cats, of course! 😻
